Hakata International Hospital｜Packaging Design, Catalog Design

【Introduction to Hakata International Hospital】

Botian International Hospital inherits the medical mission of the original Bozheng Orthopaedic Hospital, expands medical departments and establishes six characteristic centers, and writes a new innovation in Kaohsiung medical services in 2020. The main purpose is to internationalize medical services and let Kaohsiung people have a brand new In a comfortable medical environment, professor-level physicians from the Medical Center are specially invited to serve, and the International Metabolic Body Center, International Health Management Center, International Medical Aesthetics Center, International Precision Ophthalmology Center, International Precision Joint Replacement Center, and International Breast Medicine Center are stationed here. North Kaohsiung, build a new world of safe medical care.

【Joseph Design Concept】

Taiwan's medical standards are high. In recent years, high-end medical examinations that emphasize honor and precision have also become the focus of attention.

The competition in the medical industry has also stimulated abundant creativity and quality in design and marketing. Compared with "massive and active" commercial advertisements, packaging design is more inclined to "individual and passive" communication carriers. However, good packaging design can not only convey the brand The image can also connect with consumers, so the packaging is also called "silent salesperson".

Joseph Design specially provided 6 proposals for Hakata International Hospital to choose from this time. Using totems and large-area color blocks as the keynote of the packaging, it subverted the dull traditional medical image and gave the health check an elegant and fresh feeling.