Media Marketing
Media purchasing is a very important strategy. It is one of the main ways for companies to promote themselves. TV placement and sponsorship can help companies quickly increase brand awareness and establish a strong brand image through media promotion. Through digital advertising, accurate audience positioning can promote more sales and increase revenue. Word-of-mouth marketing can show products and services to more potential customers, build customer trust and goodwill for the company, and then increase customer stickiness to the brand.
WOM- Word-of-Mouth Marketing
The practice of promoting products, services or brands through recommendations or positive reviews from satisfied customers. The marketing goal is to create positive word-of-mouth for the product, service or brand image, with the ultimate goal of driving more sales and increasing brand awareness. This type of marketing is often considered one of the most effective marketing methods because it is based on the personal experience and opinions of real customers, and is more valuable than other forms of communication, and is more credible and persuasive.
60%
Word-of-mouth marketing plays an important role in the purchasing decision process. More than 60% of consumers make purchasing decisions based on recommendations.
70%
The influence of word-of-mouth marketing on brand image and reputation cannot be ignored. More than 70% of consumers believe in word-of-mouth recommendations.
80%
Online reviews and evaluations also play an important role in word-of-mouth marketing, with more than 80% of consumers checking product reviews before purchasing.
OUR BELIEF
Strategy is not viewed from a high point, but from the bottom up - Peter Drucker. When we formulate strategies for each project, we focus on starting from the basic details, fully understand each project and deeply understand the characteristics of each media, and then formulate a more effective and appropriate procurement strategy based on the actual situation of the customer.
"Strategy doesn't come from a high level, it starts from the bottom up" - Peter Drucker. When implementing strategy in each project, we focus on starting from the basics and details, fully understanding every aspect of each project and delving into the characteristics of each media. Then, based on each client's actual situation, we develop more effective and appropriate purchasing strategies.